“In our Classics pilot, we are exploring Design for Longevity, which is one principle of the circular economy framework, aiming to preserve the heritage and value of some of our most iconic products from previous decades. We know that people are still using and displaying Bang & Olufsen products in their homes 25, 35 and even 45 years after they were created, which is quite unique in our industry. Exploring and understanding how to extend the lifespan and relevance of audio products that people already appreciate helps us to define evidence-based principles for emotional durability, long-lasting craftmanship, connectivity obsolescence and timeless design, which has environmental benefits for our future products as well”

- Mads Kogsgaard Hansen, Product Manager og ansvarlig for Bang & Olufsen Classics

Det første product der relanceres er Beogram 4000 pladespilleren der originalt blev designet I 1972 af Jacob Jensen der ville lave en pladespiller der var lige dele tidløst og progressivt i sin tekniske ydelse, men stadig med Bang & Olufsen æstetik. Resultatet var en elektronisk styret pladespiller der gjorde det nemmere at spille med nogle af de mest avancerede teknikker, for eksempel tangentialarmen der bevæger sig i en lige vinkel fra pladens ydrekant, og dermed sikrer at der altid spilles i en korrekt vinkel i forhold til pickuppen, og gjorde den mere ”danse-sikker” end nogen anden pladespiller på markedet da den blev lanceret.

 Bang & Olufsen har begyndt at restaurere og genopdage Beogram 4000 serien, og lanceringen forventes i løbet af i år. Originale produkter er sendt til fabrikken i Struer for inspektion og gennemgang af de mekaniske dele, og der er desuden nogle få ting der tilføjes:

”Every single part of the refurbishing process is done by hand, so you can only imagine the level of craftsmanship and attention to detail that goes into every single turntable. During this process, our engineers and designers came up with brilliant ideas that reimagine some elements of the turntable, while staying true to the original design intent. We cannot wait to share these details when the turntable is ready for re-launch later this year”.

En mere detaljeret pris samt tilgængelighed kommer senere, men forvent begrænsede mængder. 


For yderligere information, kontakt
Bang & Olufsen
www.bang-olufsen.com